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Televised obesity-prevention advertising across US media markets: exposure and content, 2010–2011

OBJECTIVE: To examine levels of exposure and content characteristics for recent televised obesity-prevention campaigns sponsored by state and community health departments, federal agencies, non-profit organizations and television stations in the USA. DESIGN: Nielsen television ratings for obesity-pr...

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Detalhes bibliográficos
Publicado no:Public Health Nutr
Main Authors: Kornfield, Rachel, Szczypka, Glen, Powell, Lisa M, Emery, Sherry L
Formato: Artigo
Idioma:Inglês
Publicado em: Cambridge University Press 2014
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7526611/
https://ncbi.nlm.nih.gov/pubmed/25076385
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1017/S1368980014001335
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