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How marketing mix (7Ps) affect the patients’ selection of a hospital: experience of a low-income country

BACKGROUND: Applying marketing mix in the hospitals is necessary for their success. It is also important to optimize the price, developing services, increasing health literacy, and improving financial resources. Experts and patients may have different views about the factors that influence the decis...

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Detalhes bibliográficos
Publicado no:J Egypt Public Health Assoc
Main Authors: Ravangard, Ramin, Khodadad, Amir, Bastani, Peivand
Formato: Artigo
Idioma:Inglês
Publicado em: Springer Berlin Heidelberg 2020
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7524944/
https://ncbi.nlm.nih.gov/pubmed/32990885
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s42506-020-00052-z
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