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Technological advancements and opportunities in Neuromarketing: a systematic review

Neuromarketing has become an academic and commercial area of interest, as the advancements in neural recording techniques and interpreting algorithms have made it an effective tool for recognizing the unspoken response of consumers to the marketing stimuli. This article presents the very first syste...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
में प्रकाशित:Brain Inform
मुख्य लेखकों: Rawnaque, Ferdousi Sabera, Rahman, Khandoker Mahmudur, Anwar, Syed Ferhat, Vaidyanathan, Ravi, Chau, Tom, Sarker, Farhana, Mamun, Khondaker Abdullah Al
स्वरूप: Artigo
भाषा:Inglês
प्रकाशित: Springer Berlin Heidelberg 2020
विषय:
ऑनलाइन पहुंच:https://ncbi.nlm.nih.gov/pmc/articles/PMC7505913/
https://ncbi.nlm.nih.gov/pubmed/32955675
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s40708-020-00109-x
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