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Selling second best: how infant formula marketing works

BACKGROUND: Despite the clear policy intent to contain it, the marketing of formula milk remains widespread, powerful and successful. This paper examines how it works. METHODS: The study comprised a mix of secondary analysis of business databases and qualitative interviews with marketing practitione...

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Detalles Bibliográficos
Publicado en:Global Health
Main Authors: Hastings, Gerard, Angus, Kathryn, Eadie, Douglas, Hunt, Kate
Formato: Artigo
Idioma:Inglês
Publicado: BioMed Central 2020
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Acceso en liña:https://ncbi.nlm.nih.gov/pmc/articles/PMC7455895/
https://ncbi.nlm.nih.gov/pubmed/32859218
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12992-020-00597-w
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