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The Influence of Unconscious Perceptual Processing on Decision-Making: A New Perspective From Cognitive Neuroscience Applied to Generation Z

Cognitive neuroscience and its applied developments have revolutionized marketing. With advances in neuroscientific techniques, marketing has needed to refocus toward understanding issues like the area of the brain that should be stimulated to transform the consumer’s intention to purchase into a re...

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書目詳細資料
發表在:Front Psychol
Main Authors: Sutil-Martín, Dolores Lucía, Rienda-Gómez, Juan José
格式: Artigo
語言:Inglês
出版: Frontiers Media S.A. 2020
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在線閱讀:https://ncbi.nlm.nih.gov/pmc/articles/PMC7438726/
https://ncbi.nlm.nih.gov/pubmed/32903621
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.01728
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