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Partnering Small Enterprises and Local Nonprofits to Help Sustain Local Economies and Reduce the Spread of COVID‐19
A lesson learned from decades of research is that businesses and nonprofits can form private partnerships to serve the public good. One such partnership is a cause‐related marketing campaign, where a business donates a portion of its sales to a nonprofit to address a social need. To help counter the...
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| Publicado no: | World Med Health Policy |
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| Autor principal: | |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
John Wiley and Sons Inc.
2020
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7436229/ https://ncbi.nlm.nih.gov/pubmed/32837776 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1002/wmh3.360 |
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