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Order matters: How covert value updating during sequential option sampling shapes economic preference

Standard neuroeconomic decision theory assumes that choice is based on a value comparison process, independent from how information about alternative options is collected. Here, we investigate the opposite intuition that preferences are dynamically shaped as options are sampled, through iterative co...

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Bibliographic Details
Published in:PLoS Comput Biol
Main Authors: Hu, Chen, Domenech, Philippe, Pessiglione, Mathias
Format: Artigo
Language:Inglês
Published: Public Library of Science 2020
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Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC7418959/
https://ncbi.nlm.nih.gov/pubmed/32780741
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pcbi.1007920
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