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Data modelling consumer-generated content usage for apparel shopping

This data article presents raw inferential statistical data which determine the use of consumer-generated content for online fashion apparel shopping among young adult consumers in South Africa. The data was gathered from consumers within the Gauteng Province metropolitan area of Johannesburg. Struc...

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Detalles Bibliográficos
Publicado en:Data Brief
Main Authors: Tobias-Mamina, Rejoice Jealous, Kempen, Elizabeth
Formato: Artigo
Idioma:Inglês
Publicado: Elsevier 2020
Assuntos:
Acceso en liña:https://ncbi.nlm.nih.gov/pmc/articles/PMC7393446/
https://ncbi.nlm.nih.gov/pubmed/32760767
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.dib.2020.106035
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