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The Role of Guanxi and Positive Emotions in Predicting Users’ Likelihood to Click the Like Button on WeChat
Clicking the like button is a popularly used interaction function on social media. Although prior empirical studies have examined motives for liking behavior on social media, they have largely neglected culture-driven theories and the underlying mechanisms for why users click the like button. By int...
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| Publicado no: | Front Psychol |
|---|---|
| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Frontiers Media S.A.
2020
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7387579/ https://ncbi.nlm.nih.gov/pubmed/32793067 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.01736 |
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