Evaluation of the Impact of a Regional Educational Advertising Campaign on Harm Perceptions of E-Cigarettes, Prevalence of E-Cigarette Use, and Quit Attempts Among Smokers

INTRODUCTION: We evaluated how effective an advertising campaign that was piloted by Cancer Research UK in January/February 2018 was at promoting quit attempts by increasing awareness of the relative harms of e-cigarettes compared with smoking. METHODS: Adults (≥16 years, n = 2217) living in Greater...

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Veröffentlicht in:Nicotine Tob Res
Hauptverfasser: Tattan-Birch, Harry, Jackson, Sarah E, Ide, Charlotte, Bauld, Linda, Shahab, Lion
Format: Artigo
Sprache:Inglês
Veröffentlicht: Oxford University Press 2019
Schlagworte:
Original Investigations
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC7291809/
https://ncbi.nlm.nih.gov/pubmed/31837223
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/ntr/ntz236
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