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Social Cues and the Online Purchase Intentions of Organic Wine
This study investigates how online store atmospherics (i.e., social cues) affect consumer purchase intentions of organic wine. A between-subject experiment with a quantitative survey conducted among German consumers reveals that the mere presence of social cues (i.e., a chat box) on a wine sellers’...
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| Vydáno v: | Foods |
|---|---|
| Hlavní autoři: | , , , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
MDPI
2020
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| Témata: | |
| On-line přístup: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7278832/ https://ncbi.nlm.nih.gov/pubmed/32429464 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3390/foods9050643 |
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