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Don't adapt, shape! Use the crisis to shape your minimum viable system – And the wider market
In addition to being resilient and adaptive, firms should also utilize shocks such as COVID-19 to generate new business opportunities. Two processes make markets and other economic systems more malleable during times of crises: (1) as the stasis of the market system is interrupted, it forces the sys...
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| Publicado no: | Industrial Marketing Management |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Elsevier Inc.
2020
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7264037/ https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.indmarman.2020.05.022 |
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