Assessing the Effectiveness of Targeted Social Media and Printed Posters as Tools to Recruit Pregnant Women to a Nutrition Trial in Vancouver, Canada

OBJECTIVES: To assess the effectiveness of targeted advertising on two social media platforms (Facebook and Instagram) compared to printed posters as tools to recruit pregnant women to a clinical trial. METHODS: Between September 2019 and January 2020 (16 weeks), 200 posters were distributed and thr...

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Detalhes bibliográficos
Publicado no:Curr Dev Nutr
Main Authors: Cochrane, Kelsey, Karakochuk, Crystal, Mayer, Chantal, Devlin, Angela, Elango, Rajavel, Hutcheon, Jennifer
Formato: Artigo
Idioma:Inglês
Publicado em: Oxford University Press 2020
Assuntos:
Methods
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7257478/
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/cdn/nzaa056_012
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