Optimizing Warnings on E-Cigarette Advertisements

INTRODUCTION: We examined the effect of visual optimizations on warning text recall. METHODS: We used Amazon’s Mechanical Turk to recruit 1854 young adult (18–34 years) electronic cigarette (e-cigarette) users or susceptible nonusers. We conducted a between-subjects 3 × 2 × 2 experiment to examine t...

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Bibliografiske detaljer
Udgivet i:Nicotine Tob Res
Main Authors: King, Jessica L, Lazard, Allison, Reboussin, Beth A, Ranney, Leah, Cornacchione Ross, Jennifer, Wagoner, Kimberly G, Sutfin, Erin L
Format: Artigo
Sprog:Inglês
Udgivet: Oxford University Press 2019
Fag:
Original Investigations
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC7171273/
https://ncbi.nlm.nih.gov/pubmed/31132095
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/ntr/ntz091
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