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Play or not to play—An analysis of the mechanism of the zero-commission Chinese outbound tours through a game theory approach

The purpose of this study is to demystify the mechanism of the so-called zero-commission tours that have become synonymous with the booming Chinese outbound tourism market in the past decade. Two models of game theory are applied to identify nine proposed key factors that constitute the “zero-tour”...

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Vydáno v:Tour Manag
Hlavní autoři: Zhang, Hanqin Qiu, Heung, Vincent C.S., Yan, York Qi
Médium: Artigo
Jazyk:Inglês
Vydáno: Elsevier Ltd. 2009
Témata:
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC7115664/
https://ncbi.nlm.nih.gov/pubmed/32287729
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.tourman.2008.08.006
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