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Brain activity forecasts video engagement in an internet attention market

The growth of the internet has spawned new “attention markets,” in which people devote increasing amounts of time to consuming online content, but the neurobehavioral mechanisms that drive engagement in these markets have yet to be elucidated. We used functional MRI (FMRI) to examine whether individ...

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Detalhes bibliográficos
Publicado no:Proc Natl Acad Sci U S A
Main Authors: Tong, Lester C., Acikalin, M. Yavuz, Genevsky, Alexander, Shiv, Baba, Knutson, Brian
Formato: Artigo
Idioma:Inglês
Publicado em: National Academy of Sciences 2020
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7104008/
https://ncbi.nlm.nih.gov/pubmed/32152105
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1073/pnas.1905178117
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