Segmentation Based on Attitudes Toward Corporate Social Responsibility in Relation to Demographical Variables and Personal Values – Quantitative and Qualitative Study of Polish Consumers

The purpose of the present research was to create market segmentation of Polish consumers that would capture differences in reactions to Corporate Social Responsibility (CSR), taking into account sociodemographic data and consumers’ value structure. In order to better understand the extracted segmen...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Argitaratua izan da:Front Psychol
Egile Nagusiak: Furman, Aleksandra, Maison, Dominika, Sekścińska, Katarzyna
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: Frontiers Media S.A. 2020
Gaiak:
Psychology
Sarrera elektronikoa:https://ncbi.nlm.nih.gov/pmc/articles/PMC7090225/
https://ncbi.nlm.nih.gov/pubmed/32256429
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.00450
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