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Marketing and Pricing Strategies of Blockbuster Drugs in the South Korean Market: A 15-Year Retrospective Cohort Study for Choline Alfoscerate
INTRODUCTION: Understanding marketing strategies and price competition among manufacturers is essential to manage health care expenditures, particularly those related to blockbuster drugs. OBJECTIVES: To assess marketing and pricing strategies of blockbuster drugs in South Korea. METHODS: Baseline i...
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| Publicado no: | Front Pharmacol |
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| Main Authors: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Frontiers Media S.A.
2020
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7068844/ https://ncbi.nlm.nih.gov/pubmed/32210817 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fphar.2020.00232 |
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