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The Alcohol Marketing Landscape: Alcohol Industry Size, Structure, Strategies, and Public Health Responses

OBJECTIVE: The purpose of this study is to inform public health efforts to reduce alcohol-related harm by describing the alcohol marketing landscape. We review the size, structure, and strategies of both the U.S. national and global alcohol industries and their principal marketing activities and exp...

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Bibliografski detalji
Izdano u:J Stud Alcohol Drugs Suppl
Glavni autori: Jernigan, David, Ross, Craig S.
Format: Artigo
Jezik:Inglês
Izdano: Rutgers University 2020
Teme:
Online pristup:https://ncbi.nlm.nih.gov/pmc/articles/PMC7064002/
https://ncbi.nlm.nih.gov/pubmed/32079559
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.15288/jsads.2020.s19.13
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