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Opportunity Cost in Monetary Donation Decisions to Non-identified and Identified Victims

Do people consider alternative uses of money (i.e., opportunity cost) when asked to donate to a charitable cause? To answer this question, we examined the effect of providing versus not providing participants with an opportunity cost reminder when they are asked to donate money to causes with identi...

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Detalhes bibliográficos
Publicado no:Front Psychol
Main Authors: Moche, Hajdi, Erlandsson, Arvid, Andersson, David, Västfjäll, Daniel
Formato: Artigo
Idioma:Inglês
Publicado em: Frontiers Media S.A. 2020
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC6986473/
https://ncbi.nlm.nih.gov/pubmed/32038400
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2019.03035
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