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Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship

Watching online videos is becoming an important part of children’s media diets. Children particularly like content that is specifically created for YouTube by YouTube personalities. Because these personalities have a large reach and are considered likeable and credible, they have become social media...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Argitaratua izan da:Front Psychol
Egile Nagusiak: Boerman, Sophie C., van Reijmersdal, Eva A.
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: Frontiers Media S.A. 2020
Gaiak:
Sarrera elektronikoa:https://ncbi.nlm.nih.gov/pmc/articles/PMC6985591/
https://ncbi.nlm.nih.gov/pubmed/32038405
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2019.03042
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