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Changing Social Norms: A Mass Media Campaign for Youth Ages 12–18
OBJECTIVE: To create a mass media campaign that endeavours to a) denormalize tobacco use among youth aged 12–18, b) empower youth to stay tobacco product free, and c) increase awareness of the dangers of tobacco use, while using positive messaging. PARTICIPANTS: Target age group was youth between th...
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| Udgivet i: | Can J Public Health |
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| Main Authors: | , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Springer International Publishing
2009
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| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6974173/ https://ncbi.nlm.nih.gov/pubmed/19263982 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/BF03405491 |
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