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DOES E-CIGARETTE ADVERTISING ENCOURAGE ADULT SMOKERS TO QUIT?

We provide the first causal evidence on whether e-cigarette advertising on television and in magazines encourages adult smokers to quit. We find the answer to be yes for TV advertising but no for magazine advertising. Our results indicate that a policy banning TV advertising of e-cigs would have red...

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Pubblicato in:J Health Econ
Autori principali: Dave, Dhaval, Dench, Daniel, Grossman, Michael, Kenkel, Donald S., Saffer, Henry
Natura: Artigo
Lingua:Inglês
Pubblicazione: 2019
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC6898760/
https://ncbi.nlm.nih.gov/pubmed/31581026
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.jhealeco.2019.102227
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