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Does prior knowledge of food fraud affect consumer behavior? Evidence from an incentivized economic experiment

This study uses a laboratory experiment to examine whether prior knowledge of food fraud persistently affects consumer behavior. We invited regular consumers of olive oil to participate in an olive oil valuation experiment. We used a within-subject design to compare consumers’ willingness to pay (WT...

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Detalhes bibliográficos
Publicado no:PLoS One
Main Authors: Meerza, Syed Imran Ali, Gustafson, Christopher R.
Formato: Artigo
Idioma:Inglês
Publicado em: Public Library of Science 2019
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC6890166/
https://ncbi.nlm.nih.gov/pubmed/31794556
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0225113
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