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Getting Everyone Onboard: Framing Collective Goal Progress Broadens Participation in Collective Marketing Campaigns
Collective marketing campaigns may feature goals that are not shared equally by all customers, such as a fundraiser for an environmental cause. For such campaigns, how can marketers encourage broad participation? The present research demonstrates that the framing of collective progress in such campa...
Tallennettuna:
| Julkaisussa: | Front Psychol |
|---|---|
| Päätekijät: | , |
| Aineistotyyppi: | Artigo |
| Kieli: | Inglês |
| Julkaistu: |
Frontiers Media S.A.
2019
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| Aiheet: | |
| Linkit: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6813241/ https://ncbi.nlm.nih.gov/pubmed/31681126 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2019.02353 |
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