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Enhancing public health messaging: Discrete choice experiment evidence on the design of HIV testing messages in China

INTRODUCTION. While a growing literature documents the effectiveness of public health messaging on social media, our understanding of the factors that encourage individuals to engage with and share messages is limited. In the context of HIV among men who have sex with men (MSM) in China, rising inci...

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Detalhes bibliográficos
Publicado no:Med Decis Making
Main Authors: Durvasula, Maya, Pan, Stephen W., Ong, Jason J., Tang, Weiming, Cao, Bolin, Liu, Chuncheng, Terris-Prestholt, Fern, Tucker, Joseph D.
Formato: Artigo
Idioma:Inglês
Publicado em: 2019
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC6786945/
https://ncbi.nlm.nih.gov/pubmed/31354096
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/0272989X19859344
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