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Receipt of direct tobacco mail \ email coupons and coupon redemption: demographic and socioeconomic disparities among adult smokers in the United States

A key marketing strategy used by tobacco companies to lower tobacco product prices is the distribution of tobacco coupons via direct marketing channels such as mail or email. We analyzed data on adult smokers from Wave 1 of the Population Assessment of Tobacco and Health (PATH) Study (n=10,994) to e...

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Detalhes bibliográficos
Publicado no:Prev Med
Main Authors: Osman, Amira, Queen, Tara, Choi, Kelvin, Goldstein, Adam O.
Formato: Artigo
Idioma:Inglês
Publicado em: 2019
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC6717625/
https://ncbi.nlm.nih.gov/pubmed/31323282
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.ypmed.2019.105778
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