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In defense of sugar: a critical analysis of rhetorical strategies used in The Sugar Association’s award-winning 1976 public relations campaign
BACKGROUND: In 1976, the U.S. Sugar Association (SA), a globally networked trade organization representing the cane and beet sugar industry, won the Public Relations Society of America’s (PRSA) Silver Anvil Award for a crisis communication campaign. Their campaign successfully limited the diffusion...
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| Publicado en: | BMC Public Health |
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| Autores principales: | , , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
BioMed Central
2019
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| Materias: | |
| Acceso en línea: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6704551/ https://ncbi.nlm.nih.gov/pubmed/31438900 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12889-019-7401-1 |
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