Using Marketing Science to Understand Contraceptive Demand in High‐Fertility Niger

Global initiatives aim to add 120 million new family planning (FP) users by 2020; however supply‐side interventions may be reaching the limits of their effectiveness in some settings. Our case study in Niger used demand analysis techniques from marketing science. We performed a representative survey...

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Bibliografiske detaljer
Udgivet i:Stud Fam Plann
Main Authors: Dalglish, Sarah L., Vandermark, Jessica, Rossier, Clémentine, Kemou, Adama, Neighbor, Hope
Format: Artigo
Sprog:Inglês
Udgivet: John Wiley and Sons Inc. 2018
Fag:
Report
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC6690072/
https://ncbi.nlm.nih.gov/pubmed/30478973
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/sifp.12078
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