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Adolescent Perceptions of Black-Oriented Media: "The Day Beyoncé Turned Black"
Black-oriented media, content with predominately Black casts and/or racial themes, is marketed primarily toward Black audiences. However, how audiences perceive such targeting is unclear. To investigate this, Black and White adolescents (n=1,990) identified the perceived target audiences of 15 movie...
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| Publicado no: | J Advert Res |
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| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2018
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6676486/ https://ncbi.nlm.nih.gov/pubmed/31379387 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2501/JAR-2018-017 |
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