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Neural Responses to Unattended Products Predict Later Consumer Choices

Imagine you are standing at a street with heavy traffic watching someone on the other side of the road. Do you think your brain is implicitly registering your willingness to buy any of the cars passing by outside your focus of attention? To address this question, we measured brain responses to consu...

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Detalhes bibliográficos
Publicado no:J Neurosci
Main Authors: Tusche, Anita, Bode, Stefan, Haynes, John-Dylan
Formato: Artigo
Idioma:Inglês
Publicado em: Society for Neuroscience 2010
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC6632699/
https://ncbi.nlm.nih.gov/pubmed/20534850
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1523/JNEUROSCI.0064-10.2010
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