Virtual Reality in Marketing: A Framework, Review, and Research Agenda

Marketing scholars and practitioners are showing increasing interest in Extended Reality (XR) technologies (XRs), such as virtual reality (VR), augmented reality (AR), and mixed reality (MR), as very promising technological tools for producing satisfactory consumer experiences that mirror those expe...

Fuld beskrivelse

Na minha lista:
Bibliografiske detaljer
Udgivet i:Front Psychol
Main Authors: Alcañiz, Mariano, Bigné, Enrique, Guixeres, Jaime
Format: Artigo
Sprog:Inglês
Udgivet: Frontiers Media S.A. 2019
Fag:
Psychology
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC6624736/
https://ncbi.nlm.nih.gov/pubmed/31333548
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2019.01530
Tags: Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!

Lignende værker