Beyond asking: Exploring the use of automatic price evaluations to implicitly estimate consumers’ willingness-to-pay

Explicit consumers responses are often adverse for the validity of procedures used to estimate consumers’ willingness-to-pay (WTP). This paper investigates if price evaluations occur automatically and to what extent these automatic processes can be used to implicitly estimate consumers’ WTP. An adap...

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Detaylı Bibliyografya
Yayımlandı:PLoS One
Asıl Yazarlar: Dezwaef, Jasper, Cracco, Emiel, Demanet, Jelle, Desmet, Timothy, Brass, Marcel
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: Public Library of Science 2019
Konular:
Research Article
Online Erişim:https://ncbi.nlm.nih.gov/pmc/articles/PMC6608951/
https://ncbi.nlm.nih.gov/pubmed/31269069
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0219251
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