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Measuring brand association strength with EEG: A single-trial N400 ERP study
Companies need to ensure that customers perceive their brands as intended, with strong and unique associations, when facing a competitive market. Traditionally, brand associations are measured using conventional techniques such as surveys and questionnaires albeit both conscious and unconscious fact...
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| Publicado no: | PLoS One |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Public Library of Science
2019
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6557491/ https://ncbi.nlm.nih.gov/pubmed/31181083 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0217125 |
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