Can health promotion videos ‘go viral’? A non-randomised, controlled, before-and-after pilot study to measure the spread and impact of local language mobile videos in Burkina Faso

Background: Mobile phones present a new health communications opportunity but use of mobile videos warrants more exploration. Our study tested a new idea: to produce health promotion videos in languages for which films have never previously been produced to see if they were widely shared. Objective:...

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Detalhes bibliográficos
Publicado no:Glob Health Action
Main Authors: Swigart, Tessa, Hollowell, Jennifer, Remes, Pieter, Lavoie, Matthew, Murray, Joanna, Belem, Mireille, Lamoukri, Rita, Salouka, Souleymane, Lamahewa, Kethakie, Head, Roy
Formato: Artigo
Idioma:Inglês
Publicado em: Taylor & Francis 2019
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Original Article
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC6508073/
https://ncbi.nlm.nih.gov/pubmed/31066345
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/16549716.2019.1600858
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