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The Impact of China National Tobacco Company’s ‘Premiumization’ Strategy: Longitudinal Findings from the ITC China Project (2006-2015)
BACKGROUND: In 2009, the China National Tobacco Company (CNTC) began their Premiumization Strategy, designed to encourage smokers to trade-up to more expensive brands, mainly by promoting the concept that higher class cigarettes are better quality and less harmful. This study is the first evaluation...
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| Publicado no: | Tob Control |
|---|---|
| Main Authors: | , , , , , , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2018
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6445774/ https://ncbi.nlm.nih.gov/pubmed/30158207 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tobaccocontrol-2017-054193 |
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