The Impact of China National Tobacco Company’s ‘Premiumization’ Strategy: Longitudinal Findings from the ITC China Project (2006-2015)

BACKGROUND: In 2009, the China National Tobacco Company (CNTC) began their Premiumization Strategy, designed to encourage smokers to trade-up to more expensive brands, mainly by promoting the concept that higher class cigarettes are better quality and less harmful. This study is the first evaluation...

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Vydáno v:Tob Control
Hlavní autoři: Xu, Steve, Gravely, Shannon, Meng, Gang, Elton-Marshall, Tara, O’Connor, Richard J., Quah, Anne C.K., Feng, Guoze, Jiang, Yuan, Hu, Grace J., Fong, Geoffrey T.
Médium: Artigo
Jazyk:Inglês
Vydáno: 2018
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Article
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC6445774/
https://ncbi.nlm.nih.gov/pubmed/30158207
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tobaccocontrol-2017-054193
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