Reimagining Health Communication: A Non-Inferiority Randomized Controlled Trial of Crowdsourced intervention in China

BACKGROUND: Crowdsourcing, the process of shifting individual tasks to a large group, may be useful for health communication, making it more people-centered. We aimed to evaluate whether a crowdsourced video is non-inferior to a social marketing video in promoting condom use. METHODS: Men who have s...

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Bibliografiske detaljer
Udgivet i:Sex Transm Dis
Main Authors: Tang, Weiming, Mao, Jessica, Liu, Chuncheng, Mollan, Katie, Zhang, Ye, Tang, Songyuan, Hudgens, Michael, Ma, Wei, Kang, Dianmin, Wei, Chongyi, Tucker, Joseph D.
Format: Artigo
Sprog:Inglês
Udgivet: 2019
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Article
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC6380681/
https://ncbi.nlm.nih.gov/pubmed/30741854
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1097/OLQ.0000000000000930
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