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Each Medium Tells a Different Story: The Effect of Message Channel on Narrative Persuasion
Limited attention has been given to the medium of story presentation in this process of narrative persuasion. The present study (N = 243) fills this gap by directly comparing narrative involvement across print and audiovisual versions of the same cervical cancer-related story. The mediation analysis...
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| Publicado no: | Commun Res Rep |
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| Main Authors: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2017
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6368097/ https://ncbi.nlm.nih.gov/pubmed/30739986 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/08824096.2017.1286471 |
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