Assessing the Impact of a Social Marketing Campaign on Program Outcomes for Users of an Internet-Based Testing Service for Sexually Transmitted and Blood-Borne Infections: Observational Study

BACKGROUND: While social marketing (SM) campaigns can be effective in increasing testing for sexually transmitted and blood-borne infections (STBBIs), they are seldom rigorously evaluated and often rely on process measures (eg, Web-based ad click-throughs). With Web-based campaigns for internet-base...

Full description

Saved in:
Bibliographic Details
Published in:J Med Internet Res
Main Authors: Gilbert, Mark, Salway, Travis, Haag, Devon, Kwag, Michael, Edward, Joshua, Bondyra, Mark, Cox, Joseph, Hart, Trevor A, Grace, Daniel, Grennan, Troy, Ogilvie, Gina, Shoveller, Jean
Format: Artigo
Language:Inglês
Published: JMIR Publications 2019
Subjects:
Short Paper
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC6360387/
https://ncbi.nlm.nih.gov/pubmed/30664456
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/11291
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items