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Pharmaceutical marketing strategies’ influence on physicians' prescribing pattern in Lebanon: ethics, gifts, and samples
BACKGROUND: Drug companies rely on their marketing activities to influence physicians. Previous studies showed that pharmaceutical companies succeeded to manage physicians prescribing behavior in developed countries. However, very little studies investigated the impact of pharmaceutical marketing st...
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| Pubblicato in: | BMC Health Serv Res |
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| Autore principale: | |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
BioMed Central
2019
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| Soggetti: | |
| Accesso online: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6354386/ https://ncbi.nlm.nih.gov/pubmed/30700295 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12913-019-3887-6 |
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