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Does segmentation really work? Effectiveness of matched graphic health warnings on cigarette packaging by race, gender and chronic disease conditions on cognitive outcomes among vulnerable populations
We examined the effects of audience segmentation by gender, race/ethnicity, and presence of chronic disease condition in the context of cigarette packaging graphic health warnings (GHWs). Specifically, we tested whether GHWs that portray these specific groups are associated with differences among sm...
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| Publicado no: | J Health Commun |
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| Main Authors: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2018
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6351315/ https://ncbi.nlm.nih.gov/pubmed/29912655 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10810730.2018.1474299 |
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