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Catalyzing marketing innovation and competitive advantage in the healthcare industry: the value of thinking like an outsider

BACKGROUND: Marketing arguably is the most critical administrative responsibility associated with the pursuit and realization of growth and prosperity, making prowess in the discipline essential for any healthcare institution, especially given the competitive intensity that characterizes the industr...

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Detalhes bibliográficos
Publicado no:BMC Health Serv Res
Main Authors: Elrod, James K., Fortenberry, John L.
Formato: Artigo
Idioma:Inglês
Publicado em: BioMed Central 2018
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC6293865/
https://ncbi.nlm.nih.gov/pubmed/30545368
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12913-018-3682-9
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