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Tricks of the Trade: Motivating Sales Agents to Con Older Adults

PURPOSE OF THE STUDY: Financial fraud is estimated to cost consumers approximately $50 billion annually. To examine how new hires are trained to engage in fraud, this study analyzed a sales training transcript from Alliance for Mature Americans (Alliance). In 1996, Alliance was charged with using de...

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Detalhes bibliográficos
Publicado no:Gerontologist
Main Authors: DeLiema, Marguerite, Yon, Yongjie, Wilber, Kathleen H.
Formato: Artigo
Idioma:Inglês
Publicado em: Oxford University Press 2016
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC6282684/
https://ncbi.nlm.nih.gov/pubmed/24829307
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/geront/gnu039
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