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From friendfunding to crowdfunding: Relevance of relationships, social media, and platform activities to crowdfunding performance

Crowdfunding involves raising small amounts of money from a large number of people, typically via the Internet and social networks, to fund a project. Crowdfunding projects are mainly funded by the project creator’s relatively small network of family and friends. We argue that mobilizing funders out...

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Dettagli Bibliografici
Pubblicato in:New Media Soc
Autori principali: Borst, Irma, Moser, Christine, Ferguson, Julie
Natura: Artigo
Lingua:Inglês
Pubblicazione: SAGE Publications 2017
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC6256715/
https://ncbi.nlm.nih.gov/pubmed/30581357
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/1461444817694599
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