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Targeted retail coupons influence category-level food purchases over 2-years
BACKGROUND: Targeted coupons strongly influence purchasing behavior and may represent an innovative approach for improving dietary behaviors. METHODS: The retail analytics firm, Dunnhumby, provided secondary retail data containing grocery transactions, targeted coupon exposures, and coupon use for 2...
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| Publicat a: | Int J Behav Nutr Phys Act |
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| Autors principals: | , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
BioMed Central
2018
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6238299/ https://ncbi.nlm.nih.gov/pubmed/30442148 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12966-018-0744-7 |
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