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Targeted retail coupons influence category-level food purchases over 2-years

BACKGROUND: Targeted coupons strongly influence purchasing behavior and may represent an innovative approach for improving dietary behaviors. METHODS: The retail analytics firm, Dunnhumby, provided secondary retail data containing grocery transactions, targeted coupon exposures, and coupon use for 2...

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Dades bibliogràfiques
Publicat a:Int J Behav Nutr Phys Act
Autors principals: Guan, Xintong, Atlas, Stephen A., Vadiveloo, Maya
Format: Artigo
Idioma:Inglês
Publicat: BioMed Central 2018
Matèries:
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC6238299/
https://ncbi.nlm.nih.gov/pubmed/30442148
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12966-018-0744-7
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