Audience segmentation to disseminate behavioral health evidence to legislators: an empirical clustering analysis

BACKGROUND: Elected officials (e.g., legislators) are an important but understudied population in dissemination research. Audience segmentation is essential in developing dissemination strategies that are tailored for legislators with different characteristics, but sophisticated audience segmentatio...

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Detalhes bibliográficos
Publicado no:Implement Sci
Main Authors: Purtle, Jonathan, Lê-Scherban, Félice, Wang, Xi, Shattuck, Paul T., Proctor, Enola K., Brownson, Ross C.
Formato: Artigo
Idioma:Inglês
Publicado em: BioMed Central 2018
Assuntos:
Research
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC6148796/
https://ncbi.nlm.nih.gov/pubmed/30231934
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s13012-018-0816-8
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