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The Contribution of Attention to the Mere Exposure Effect for Parts of Advertising Images
Repeatedly presented stimuli are affectively evaluated more positively than novel stimuli. This phenomenon, known as the mere exposure effect, is used in advertising. However, it is still unclear in which part of advertising images the mere exposure effect occurs. Given the recent suggestion that at...
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| Publicado no: | Front Psychol |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Frontiers Media S.A.
2018
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6134073/ https://ncbi.nlm.nih.gov/pubmed/30233470 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2018.01635 |
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