The ‘Be Cancer Alert Campaign’: protocol to evaluate a mass media campaign to raise awareness about breast and colorectal cancer in Malaysia

BACKGROUND: Breast and colorectal cancer are the two most common cancers in Malaysia. Low awareness coupled with stigma and erroneous beliefs delay help-seeking behaviours, lead to late presentation and contribute to poor detection rates. Promoting cancer awareness through mass media may be effectiv...

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Detalhes bibliográficos
Publicado no:BMC Cancer
Main Authors: Schliemann, Désirée, Donnelly, Michael, Dahlui, Maznah, Loh, Siew Yim, Tamin Ibrahim, Nor Saleha Binti, Somasundaram, Saunthari, Donnelly, Conan, Su, Tin Tin
Formato: Artigo
Idioma:Inglês
Publicado em: BioMed Central 2018
Assuntos:
Study Protocol
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC6131834/
https://ncbi.nlm.nih.gov/pubmed/30200904
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12885-018-4769-8
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