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The relative persuasiveness of narrative versus non-narrative health messages in public health emergency communication: Evidence from a field experiment
Previous studies indicated that narrative health messages are more effective than non-narrative messages in influencing health outcomes. However, this body of evidence does not account for differences in health domain, and little is known about the effectiveness of this message execution strategy du...
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| Pubblicato in: | Prev Med |
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| Autori principali: | , , , , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
2017
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| Soggetti: | |
| Accesso online: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6118116/ https://ncbi.nlm.nih.gov/pubmed/29154794 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.ypmed.2017.11.014 |
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