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Betting is Loving and Bettors are Predators: A Conceptual Metaphor Approach to Online Sports Betting Advertising

The legalisation of online gambling in multiple territories has caused a growth in the exposure of consumers to online sports betting (OSB) advertising. While some efforts have been made to understand the visible structure of betting promotional messages, little is known about the latent components...

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Detalhes bibliográficos
Publicado no:J Gambl Stud
Main Authors: Lopez-Gonzalez, Hibai, Guerrero-Solé, Frederic, Estévez, Ana, Griffiths, Mark
Formato: Artigo
Idioma:Inglês
Publicado em: Springer US 2017
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC6096495/
https://ncbi.nlm.nih.gov/pubmed/29086114
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s10899-017-9727-x
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